Empty Fridge by Ogilvy & Mather Kuala Lumpur for Pizza Hut

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Empty Fridge

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Industry Catering & Fine Restaurants, Fast food
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market Malaysia
Agency Ogilvy & Mather Kuala Lumpur
Art Director Chee-Wee Choo, Gavin Earle Simpson
Designer Cue Art
Released May 2015

Awards

Cannes Lions, 2015
OUTDOOR INDOOR POSTERS: RETAIL STORES, RESTAURANTS & FAST FOOD OUTLETS BRONZE - CAMPAIGN

Credits & Description

Brand: Pizza Hut Delivery
Advertiser: Pizza Hut Restaurants Sdn Bhd
Agency: Ogilvy Malaysia, Kuala Lumpur
Chief Creative Officer: Gavin Simpson
Copywriter: Gavin Simpson
Art Director: Gavin Simpson/Choo Chee Wee
Retoucher: Cue Art
Illustrator: Cue Art
Account Director: Campbell Cannon
Account Manager: Melanie Mei
Print Production Company: Hogarth Ogilvy, Kuala Lumpur
Photographer 2: Xpose Images
Designer: Cue Art
English Context Explanation: We Believe That Pizza Hut Delivery Is Part Of Peoples Lives, Meaning Theres A Story Behind Every Pizza Box. To Reveal The Stories Behind Pizza Hut Delivery Orders, We Crafted A Series Of Insightful Thematic Posters That Were Drawn And Cut By Hand Using Real Pizza Hut Boxes. The Four Posters Depict Situations Familiar With Everyone, But Particularly Relatable To The Target Market Of Young Adults, Whether It Was Being Trapped In A Hell Of Work Deadlines, Turning Into A Hungry Monster, Not Able To Leave The Couch Or Being Faced With Spiralling Bottomless Hole Of Hunger. Use Of The Pizza Hut Boxes Was Compelling, Quirky And Visually Arresting, But Also Brand –And Product – Relevant, As The Promotional Poster Was Actually Made Of The Same Material As The Product Packaging.