Emerging Species by DDB Paris for Play-doh

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Emerging Species

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Industry Toys
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market France
Agency DDB Paris
Executive Creative Director Alexander Kalchev
Art Director Emmanuel Courteau, Natacha Olive de Cherisey, Rémi Picard
Copywriter Jean-Francois Bouchet
Photographer Marc Da Cunha Lopes
Released May 2017

Awards

Cannes Lions 2017
Outdoor Billboards & Street Posters: Entertainment & Leisure Bronze Lion Campaign
Outdoor Poster Craft: Illustration Bronze Lion Campaign
Print And Publishing Print & Publishing Craft: Art Direction Bronze Lion Campaign

Credits & Description

Category: Gaming
Media: Print
Brand: Play-Doh
Agency: DDB
Geo: France
Advertising Agency: DDB, Paris, France
Executive Creative Director: Alexander Kalchev
Art Directors: Emmanuel Courteau, Natacha Olive de Cherisey, Rémi Picard
Copywriter: Jean-François Bouchet
Account Supervisors: Marie-Laure Dangeon, Camille Passot
Client Team: Hélène Kurz, Karine Martinez, Sylvaine Gomez
Clay Modelers: Natacha Olive de Cherisey, Emmanuel Courteau, Rémi Picard, Marion Dervaux
Photographer: Marc Da cunha Lopes
Executive Creative Director: Alexander Kalchev (Ddb Paris)
Art Director: Emmanuel Courteau (Ddb Paris)
Copywriter: Jean-François Bouchet (Ddb Paris)
Account Manager: Camille Passot (Ddb Paris)
Art Director: Natacha Olive De Cherisey (Ddb Paris)
Art Director: Rémi Picard (Ddb Paris)
Clay Modeler: Marion Dervaux (Ddb Paris)
Account Director: Marie-Laure Dangeon (Ddb Paris)
Advertiser Supervisor: Hélène Kurz (Hasbro)
Advertiser Supervisor: Karine Martinez (Hasbro)
Advertiser Supervisor: Sylvaine Gomez (Hasbro)
Photographer: Marc Da Cunha Lopes (-)
Published: May 2017
Description:
In the world of Play-Doh, you don't see dozens of species disappearing daily. Rather it's the other way around.
In 2016, for its 60th Anniversary, Playdoh launched a new worldwide communication platform focused on one word: « imagination ». In a world of apps and digital entertainment, we had to show that Play-Doh is still a wonderful way for kids to express themselves and develop their imagination.
DDB , Paris started with a very simple, yet universal idea: when kids play - and especially when they play with something like modeling clay - they build their own stories. Their own world, where anything is possible, even if it totally contradicts the laws of universe.
That is how the « World of Playdoh » was born. We then simply had to explore it. We wanted everyone to find something they like. The style was intentionally childish and colorful, as a clear reference to the children’s universe, but the headlines were written to have multiple layers of meaning for kids and parents .