Camel by McCann Erickson Mumbai for PREMIER

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Camel

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Industry Tissues & Towels
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market India
Agency McCann Erickson Mumbai
Executive Creative Director Kapil Batra Ltd.
Art Director Prashant Sharma
Copywriter Suparv Chotmarada, Ashish Nath
Production Remix Studio
Released June 2013

Awards

Cannes Lions, 2014
OUTDOOR LIONS Billboards & Street Posters: Household Bronze Lion Campaign
OUTDOOR LIONS Indoor Posters: Household Bronze Lion Campaign

Credits & Description

Agency McCann Worldgroup India / Mumbai
Client PREMIER TISSUES INDIA LTD
Title Origami
Art Director Prashant Sharma
Writer Suparv Chotmarada, Ashish Nath
Chief Creative Officer Prasoon Joshi
Creative Director Kapil Batra, Prashant Sharma
Designer Ayushi Rastogi
Production Company Remix Studio / Bangkok
Agency McCann Worldgroup India / Mumbai
Chief Creative Officer: Prasoon Joshi (Mccann Worldgroup)
Executive Creative Director: Kapil Batra (Mccann Worldgroup)
Creative Director: Prashant Sharma (Mccann Worldgroup)
Copywriter: Suparv Chotmarada (Mccann Worldgroup)
Copywriter: Ashish Nath (Mccann Worldgroup)
Art Director: Prashant Sharma (Mccann Worldgroup)
Visualiser: Ayushi Rastogi (Mccann Worldgroup)
Planner: Bhakti Malik (Mccann Worldgroup)