Puma Print, Outdoor Chores by Ogilvy & Mather Sydney

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Industry Sportswear, Athletic Footwear & Accessories
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market Australia
Agency Ogilvy & Mather Sydney
Executive Creative Director David Ponce De Leon
Art Director Karsten Jurkschat
Copywriter Alex Little
Designer Shannon Riches, Jesse Steinfort
Photographer Kim Mennan
Released May 2016

Credits & Description

Agency: Ogilvy, Sydney
Media: Outdoor
Category: Sportswear
Client: Puma
Agency: Ogilvy
Country: Australia
Executive Creative Director: David Ponce de Leon
Art Director: Karsten Jurkschat
Copywriter: Alex Little
Photographer: Kim Mennan
Designer: Jesse Steinfort
Designer: Shannon Riches
Puma took over Sydney's iconic Bondi Beach Pavilion and created a bespoke drill course to reflect a real football 'testing ground' environment on par with professional standards.Jake Friend of the Sydney Roosters, Jarrad McVeigh of the Sydney Swans, and Vedran Janjetovic of Sydney FC were some of the big names helping out on the day, offering their tips and support to the aspiring Big Shots.
Those who proved to be Big Shot material went on to secure an official Puma sponsorship, which included a stack of Puma gear for themselves and their teams, plus a starring spot in the Puma campaign.The creative for the campaign was inspired by interviews with each of the Big Shots in order to capture their unique personalities and stories.