Qualcomm Print, Outdoor LifeLine [image] by Ogilvy & Mather New York

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LifeLine [image]

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Industry Telecommunications Services
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency Ogilvy & Mather New York
Chief Creative Officer Teddy Lynn
Associate Creative Director Kevin Hamel, Melissa Gorris
Creative Director Chris Rowson, Bastian Baumann
Art Director Lauren Van Aswegen, Andrew Miller
Copywriter Dan Winikur, Peter Nordstrom, Tim Stiefler
Production Anonymous Content
Director Armando Bo
Released March 2016

Awards

El Ojo Festival 2017
Mejor Idea Latina Grupo A Plata
Contenido Plataformas Digital y Mobile Plata

Credits & Description

Brand: Qualcomm
Media: Online
Category: Electronics, Technology
Geo: United States
Qualcomm: Lifeline
Advertising Agency: Ogilvy & Mather, USA
Website URL: www.LifelineFilm.com
Chief Creative Officer: Teddy Lynn
President, Content & Social: Mark Himmelsbach
Group Creative Director: Aaron Mosher, David Yankelewitz
Creative Director: Bastian Baumann, Chris Rowson
Art Directors: Andrew Miller, Lauren Van Aswegen
Copywriter: Peter Nordstrom, Dan Winikur, Tim Stiefler
Designer: Robyn Makinson, Weston Doty, Joao Magalhaes, Austin Hoyt
Chief Production Officer: Matt Bonin
Producer, Special Projects: Nicole Severi
Director of Music: Karl Westman
Music Producer: Patrick Oliver
Director, User Experience: Dan Kawasaki
Director, Project Management: Sebastian Aresco
Associate Director, DevOps: Kevin Hamel
Senior Business Manager: Camille Crenshaw
Senior Talent Manager: Daniela Buchholz
Director, Rights Clearances: Gloria Hall
Executive Group Director: Adam Puchalsky
Account Director: Brian Lee
Account Supervisor: Alexandra Andrial
Account Executive: Faith Stonner
Managing Partner, Beijing: Sheng Lee
Associate Account Director: Vanessa Luo
Account Manager: Zora Liao
Senior Account Executive: Zoey Dong
Group Planning Directors: Michael Bruckstein, Mandana Mellano, Sarah Greenfield
Managing Director: Kim Kozma
Media Supervisors: Allison Karr, Amy Fraze
Media Planner: Samantha Sutantio
Assistant Media Planner: Weiwei Yu
Associate Search Director: Ryan Kelly
Managing Director: Clement Tsang
Digital Strategy Partner: Alice Wei
Media Planning Manager : Wynn Kong
Associate Director, Media Analytics: Melissa Gorris
Analytics Consultant: Divesh Brahmbhatt
Production Company: Anonymous Content
Director: Armando Bo
Producer: Vincent Landay
Executive Producer: Eric Stern
DP: Javier Julia
Synopsis:
The action-packed short takes place in Shanghai and subtly highlights the cutting-edge capabilities of Qualcomm’s latest Snapdragon 820 mobile processor as Kai (Leehom Wang) sets out to rescue his missing girlfriend (Olivia Munn) with the help of their mobile devices. At its core, Lifeline illustrates how a major technology company like Qualcomm is tapping a new entertainment model to demonstrate the power of their product in front of a diverse audience