Record Store Day Print, Outdoor Breast, 2 by J. Walter Thompson London

Breast, 2

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Industry Shows, Events & Festivals
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market United Kingdom
Agency J. Walter Thompson London
Creative Director Dave Dye
Art Director Senan Lee, Pansy Aung
Copywriter Senan Lee, Pansy Aung
Released April 2016


Creative Circle 2017
Outdoor Best Regional Poster (campaign) Silver

Credits & Description

Category: Recreation, Leisure, Sports
Brand: Record Store Day
Agency: J. Walter Thompson London
Geo: United Kingdom
Creative Director: Dave Dye
Art Directors / Copywriters: Senan Lee, Pansy Aung
Illustrators: Toby Leigh, Jordan Cheung, Dave Anderson, Paul Bower, Chris Galvin Cartwright, Dave Dye
Photographers: Ed Thornton, Daisoo Lee, Senan Lee, Katie Duncan
Published: April 2016
Record Store Day promotes independent vinyl stores. We needed to make people in central London aware of it but without using paid media. We realised that there were many free media spaces within the local communities; shop windows. We created posters that mashed popular businesses found in central London with vinyl, leaving a space for the business to sign their name and publicly show their support. Posters filled the windows of independent shops. Record Store Day 2016 became the most successful event since its launch, with stores reporting sales up on between 10 -25% compared to the previous year.