Renault Print, Outdoor Battery, 2 by Marcel Mexico

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Battery, 2

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Industry Cars
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market Mexico
Agency Marcel Mexico
Chief Creative Officer Manolo Techera
Executive Creative Director Leonardo Varela
Art Director Arturo Andrade
Copywriter Angel Alatorre
Production Carioca Studio
Released April 2017

Awards

Cannes Lions 2017
Print And Publishing Print: Cars Bronze Lion Campaign

Credits & Description

Category: Cars & Automotive Products & Services
Media: Outdoor
Client: Renault
Product / Service: Renault Twizy
Agency: Marcel Mexico
Country: MEXICO
Launch Date: 20/04/2017
Chief Creative Officer: Manolo Techera (Marcel)
Executive Creative Director: Leonardo Varela (Marcel)
Copywriter: Angel Alatorre (Marcel)
Art Director: Arturo Andrade (Marcel Mexico)
Account Director (Client Managment): Alvaro Dopico (Marcel Mexico)
Agency Producer (Production Management): Damiana Marin (Marcel Mexico)
Illustrator: Carioca Studio
CGI (CGI design): Carioca Studio
Description:
The electric TWIZY with regenerative brakes, recharges its battery every time you use them.
Cultural/Context information for the jury
Twizy is Renault’s 100% electric car. The new model comes with breakthrough technology
that includes clever regenerative braking for energy recovery. So every time you use
the breaking system the battery it's recharged