|Media||Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles|
|Agency||Fortune Promoseven Oman|
|Art Director||Renjith Pillai, Snoop Ramacandran|
|Designer||Balqis Al Siyabi, Arun Gautam, Byju Ravindran|
|Ad Stars 2016|
|Print Craft: Illustration||Bronze|
Credits & Description
To communicate to blue collar workers in Oman that Renna mobile is more affordable than other mobile carriers and you can talk more by paying less. The blue collar workers in the Middle East have only one aim in life: work hard and send money to their dear ones back home. Most of them live a nondescript life. They sleep in dingy dormitories, eat stale food, and save up every bit they can from their earnings so that their families live in comfort back home. And most of these blue collar workers come from India, Pakistan and Bangladesh. These countries are known for their rich and versatile culture and heritage, something these blue collar miss till the time they visit home next, which in most cases would be at least 2-3 years. For them home is a distant paradise, accessible only through their imagination and memories. They miss every bit of it - their kids, spouse, parent, friends, childhood, festivals, weddings, even the smell of earth after a rain.