RENNA MOBILE Print, Outdoor INDIA by Fortune Promoseven Oman

INDIA

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Industry Mobile Communications
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market Oman
Agency Fortune Promoseven Oman
Art Director Renjith Pillai, Snoop Ramacandran
Copywriter Vinu.v. Krishna
Designer Balqis Al Siyabi, Arun Gautam, Byju Ravindran
Typographer Noufal Ali
Illustrator Arun Gautam
Released May 2016

Awards

Ad Stars 2016
Print Print Craft: Illustration Bronze

Credits & Description

To communicate to blue collar workers in Oman that Renna mobile is more affordable than other mobile carriers and you can talk more by paying less. The blue collar workers in the Middle East have only one aim in life: work hard and send money to their dear ones back home. Most of them live a nondescript life. They sleep in dingy dormitories, eat stale food, and save up every bit they can from their earnings so that their families live in comfort back home. And most of these blue collar workers come from India, Pakistan and Bangladesh. These countries are known for their rich and versatile culture and heritage, something these blue collar miss till the time they visit home next, which in most cases would be at least 2-3 years. For them home is a distant paradise, accessible only through their imagination and memories. They miss every bit of it - their kids, spouse, parent, friends, childhood, festivals, weddings, even the smell of earth after a rain. 
An illustrated press campaign that depicts everything a blue collar miss back home. Things that he would love to talk about, but cannot because of expensive voice plans. Renna’s new campaign urges blue collar workers to talk to their heart’s content as they have slashed the prices for international calls. The pay off line “Talk more, pay less”, sums up the proposition. 
Media: Outdoor
Media: Print
Category: Telecommunications
Client: RENNA MOBILE
Agency: FP7 McCANN World Group , Oman
Country: Oman
Executive Creative Director: Noufal Ali
Creative Director: Noufal Ali
Art Director: Noufal Ali
Art Director: Renjith Pillai
Art Director: Snoop Ramacandran
Copywriter: Vinu.V. Krishna
Copywriter: Noufal Ali
Illustrator: Arun Gautam
Designer: byju ravindran
Designer: Balqis Al Siyabi
Designer: Arun Gautam
Typographer: Noufal Ali