'Go Veg' campaign: See All Animals As Equal by Starseed PR for SAFE - the voice for all animals

Adsarchive » Print ads , Outdoor » SAFE - the voice for all animals » 'Go Veg' campaign: See All Animals As Equal

'Go Veg' campaign: See All Animals As Equal

Pin to Collection
Add a note
Industry Environmental & Animal Issues
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market New Zealand
Agency Starseed PR
Account manager Amelia Haysom
Production More Than Print - NZ
Released November 2012

Credits & Description

Category: Public interest
Brand: SAFE - the voice for all animals
Agency: Starseed PR
Country: New Zealand
To create public attention for the new 'Go Veg' for 30 days campaign for SAFE, Starseed PR created life-sized door posters with not the usual animal's face peeking through the cat door. The doors were placed in busy CBD areas, visualising a mental shift for passersby, with a website to visit to register to be a vegetarian for a month.

Category: Public interest
Client: SAFE - the voice for all animals
Agency: Starseed PR
Production: More Than Print - NZ
Country: New Zealand
Creative Director/ art director / copy: Karen Maurice-O'Leary.
General Manager: Angelina Farry
Account team: Randy Manicks
Account manager: Amelia Haysom