Sky Tv Print, Outdoor Unforgotten Soldiers, 1 by DDB Auckland

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Unforgotten Soldiers, 1

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Industry TV Channels/Radio Stations and Programmes
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market New Zealand
Agency DDB Auckland
Chief Creative Officer Damon Stapleton
Executive Creative Director Shane Bradnick
Creative Director Chris Schofield
Art Director Gavin Siakimotu, Corinne Goode
Production Revolver
Production Will O'Rourke
Released March 2016

Awards

One Show, 2016
Print & Outdoor Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single Merit

Credits & Description

Agency: Ddb Group New Zealand
Client: Sky Tv
Agency Producer: Kate Moses
Audio Producer: Penny Cooper
Chief Creative Officer: Damon Stapleton
Creative Director: Chris Schofield
Director: Pete Baker
Executive Creative Director: Shane Bradnick
Executive Producer: Josh Mullens
Executive Producer: Judy Thompson
Producer: Melanie Reardon
Senior Art Director: Corinne Goode
Senior Art Director: Gavin Siakimotu
Senior Copywriter: Natalie Knight
Sound Designer: Jon Cooper
Production Company: Revolver/Will O'Rourke
Sound Design: The Coopers
Account Director: Katya Urlwin
Account Manager: Zofia Wereszczynska
Brand Manager (Client): Kate Whittle
Group Account Director: James Blair
With no surviving veterans WWI is becoming a distant memory. We realised our connection to the past lives in old black-and-white pictures. For the 100th anniversary of Gallipoli, (New Zealand's first significant WWI campaign) History Channel wanted to keep the memory alive. Unforgotten Soldiers brought a black-and-white WWI picture to life on the streets of Auckland. The 8-hour performance was based on real soldier’s stories and an authentic soundscape brought their memories flooding back. It also tripled the usual donations for the Returned Service Association’s annual appeal in just one day.