Salsa class [image] by BBDO Berlin for Smart

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Salsa class [image]

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Industry Cars
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market Germany
Agency BBDO Berlin
Chief Creative Officer Wolfgang Schneider, Ton Hollander, Darren Richardson
Executive Creative Director Michael Schachtner
Creative Director David Missing
Art Director Shelley Lui
Copywriter Nico Baumann
Released April 2017

Credits & Description

Agency: BBDO Berlin
Advertiser: Daimler AG, smart MBD
Product: smart fortwo
Campaign name: Full stop
Title of Motifs: “Salsa class”, “Office Mail”, “Stove”
Media: Digital OOH, Print
Industry: Automotive
Published: April 2017
Market: Germany
Language: German
Chief Creative Officer: Wolfgang Schneider, Ton Hollander, Darren Richardson
Creative Managing Director: Mirko Stolz, Tobias Grimm
ECD: Michael Schachtner
Creative Director: David Missing
Art Director: Shelley Lui
Copywriter: Nico Baumann
Account Management: Jens Fauth (Managing Director), Steffen Guenther (Account Director), Olga Lorenz (Acct. Manager)
Chief Production Officer: Steffen Gentis

Production company: CraftWork
Producer (CraftWork): David Muellenborn
Post-Production: CraftWork
Producer Post Production: David Muellenborn
Audio Production House: Studio Funk
Sound Engineer: Andy Schlegel
Editor/Animation: Till Markull

Short description:
With the only 2,69m long smart fortwo you always find a gap. This way you never have to worry about being late because of a desperate search for a parking space. We show exactly that in a static and animated headline campaign: A smart fortwo that through parking in the middle of our headlines creates a full stop in the statements, thus turning a negative meaning into a positive one with ease.