New Grain Waves – A Chips Pack Like No Other! by Encyclomedia Australia for Smiths

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New Grain Waves – A Chips Pack Like No Other!

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Industry Confectionery & snacks, Snacks
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market Australia
Agency Encyclomedia Australia
Director Mukesh Manik, Dean Weinman
Creative Director Tony Graver
Released August 2013

Credits & Description

Grain waves are not your usual snack; they bend the rules by combining the goodness of grain with the fun and great taste of chips. And, this time when they introduced the Cheddar Cheese flavor they wanted an agency that bends the usual creative norms and bring alive their new product â in a way that it breaks the in-store branding clutter and stands out for its TG in help them locate the counter.
Encyclomedia via its artistic approach designed the floor graphic that got the attention of the client and thereafter it was placed inside all the Woolworths Supermarkets across Australia. The campaign helped the client in attaining both the âBrand Recallâ and âBrand Affinityâ.
Category: Food
Client: The Smith’s Snackfood Company Limited, Australia
Agency: Encyclomedia Australia
Country: Australia
Director: Mukesh Manik
Director: Dean Weinman
Creative Director: Tony Graver
Client Servicing: Maxx Sann