|Industry||Confectionery & snacks, Snacks|
|Media||Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles|
|Director||Mukesh Manik, Dean Weinman|
|Creative Director||Tony Graver|
Credits & Description
Grain waves are not your usual snack; they bend the rules by combining the goodness of grain with the fun and great taste of chips. And, this time when they introduced the Cheddar Cheese flavor they wanted an agency that bends the usual creative norms and bring alive their new product â in a way that it breaks the in-store branding clutter and stands out for its TG in help them locate the counter.