Snickers Print, Outdoor World Cat Finals by BBDO Guerrero Makati City

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World Cat Finals

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Industry Sports Teams & Events, Bars
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market Philippines
Agency BBDO Guerrero Makati City
Executive Creative Director Federico Fanti
Creative Director David Guerrero, Liz Castaneda, Rachel Yulo
Art Director Federico Fanti, Manuel Villafania, Liz Castaneda, Michelle Edu, Caleb Cosico, Michelle Co, Bern Cordora, Nikki Sunga, Trisha Tobias, Franco Villaflor, Gab Garcia, Chico Javier, Trisha Salonga, Miel Soneja
Copywriter David Guerrero, Rachel Yulo
Released July 2018

Credits & Description

Media: Outdoor
Category: Confectionery & snacks
Client: Mars Wrigley Confectionary
Agency: BBDO Guerrero
Country: Philippines
Traffic Manager: Cielo Laforteza
Finishing Artist: Jomar Marasigan
Creative Chairman: David Guerrero
Executive Creative Director: Federico Fanti
Creative Director: Rachel Yulo
Creative Director: Liz Castañeda
Art Director: Nikki Sunga
Art Director: Trisha Tobias
Art Director: Manuel Villafania
Art Director: Franco Villaflor
Copywriter: David Guerrero
Copywriter: Rachel Yulo
Art Director: Federico Fanti
Art Director: Liz Castañeda
Art Director: Bern Cordora
Art Director: Michelle Co
Art Director: Caleb Cosico
Art Director: Michelle Edu
Art Director: Gab Garcia
Art Director: Chico Javier
Art Director: Trisha Salonga
Art Director: Miel Soneja
Creative Services Director: Al Salvador
Synopsis:
BBDO Guerrero developed a campaign for Snickers that saw the brand hijack the World Cup finals with the Wrong World Finals. Last night, the world tuned into the biggest sport event of the year. Snickers wanted to join the celebration but if you aren’t an official sponsor, you can’t mention “World Cup”. So instead, Snickers launched The Wrong World Finals; a social media campaign that features all the matches you might confuse with the big one—a mistake likely made when you are hungry. The campaign launched with a series of posters on social media and was brought to life offline in crowded sports bars around the country. So whether you were #TeamFrance or #TeamCroatia, Snickers made sure you weren’t #TeamHungry.