Sustagen Print, Outdoor Psychopaths by F/Nazca Saatchi & Saatchi Sao Paulo

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Psychopaths

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Industry Milk, Grocery and Other foods
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market Brazil
Agency F/Nazca Saatchi & Saatchi Sao Paulo
Creative Director Fabio Fernandes, Carlos Di Celio
Art Director Luciano Lincoln
Copywriter Pedro Prado, Eduardo Lima
Released May 2006

Credits & Description

Company: F/NAZCA SAATCHI & SAATCHI, BRAZIL
Executive Creative Director: FABIO FERNANDES
Creative Director: Fabio Fernandes and Eduardo Lima
Copywriter: Eduardo Lima
Art Director: Luciano Lincoln, Guilherme Taccetti
Account Supervisor: Carlos Dávila
Photographer: Zarella Neto
Art buyers: Cristiano Godoy, Edna Bombini
Producers: José Roberto Jekl and Armando Ferreira
Published: March 2007
Synopsis:
Sustagen Kids Health Suplement
An early start makes them smart.
Sustagen Kids. More vitamins. More minerals.
Sustagen Kids is a health supplement enriched with vitamins and minerals, and is aimed at kids from four to ten years old. The Campaign consists of 3 ads is aimed at showing that parents should care for their kids now and not later.