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Industry Publications & media
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market India
Agency Ogilvy & Mather Mumbai
Copywriter Sukesh Kumar Nayak, Vedashree Khambete
Art Director Heeral Desai Akhaury, R. Pratheeb, Soumen Nath
Executive Creative Director Sumanto Chattopadhyay
Released June 2010


Spikes Asia 2010
Print - Shortlist
Asia Pacific AdFest 2010
Press, Poster - Silver
Cannes Lions 2010
Outdoor - Bronze

Credits & Description

2 of 3 Campaign
Type of Entry: Billboards & Street Furniture
Category: Publications & Media
Title: BABY
Advertiser/Client: THE ECONOMIST
Product/Service: NEWSPAPER
Entrant Company: OGILVY & MATHER Mumbai, INDIA
Advertising Agency: OGILVY & MATHER Mumbai, INDIA
Chief Creative Officer: Rajiv Rao/Abhijit Avasthi
Executive Creative Director: Sumanto Chattopadhyay
Creative Director: Sukesh Kumar Nayak/Heeral Desai Akhaury
Copywriter: Sukesh Kumar Nayak/Vedashree Khambete
Art Director: Heeral Desai Akhaury/R. Pratheeb/Soumen Nath

The Print Ad titled Baby was done by Ogilvy & Mather Mumbai advertising agency for The Economist in India. It was released in Jun 2010.