Skatepark by La Comunidad Buenos Aires for Tic-tac

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Skatepark

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Industry Chewing-Gum
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market Argentina
Agency La Comunidad Buenos Aires
Creative Director Joaquin Molla, Jose Molla, Ramiro Raposo, Fernando Sosa, Sebastián Visco
Art Director Carlos Quesquén Cortez
Copywriter Yamila Marullo
Released April 2016

Awards

One Show 2017
Print & Outdoor Craft: Illustration - Single Or Campaign Bronze
Print & Outdoor Publishing: Magazine - Single Merit

Credits & Description

Original Title: 3 Minutos Bastante Divertidos
Brand: Tic Tac
Media: Print
Category: Confectionery, Snacks
Agency: la comunidad
Skate Park
Geo: Argentina
Tic Tac: Skatepark
Advertising Agency: La Comunidad, Buenos Aires, Argentina
Creative Director: Joaquín Mollá, José Mollá, Ramiro Raposo, Fernando Sosa, Sebastián Visco
Art Director: Carlos Quesquén Cortez
Copywriter: Yamila Marullo
Account: Sebastián Díaz
Producer: Ramiro Capisto
Producer Assistant: Sebastián García
Ilustrator: Murilo Viviurka Marcondes
Who hasn't enjoyed the flavor of a Tic Tac? It’s a very unique candy: you don't chew it; you don't bite it. It's impossible to leave it alone in your mouth without rolling it around nonstop.
We found out that it takes three minutes for a Tic Tac to dissolve and disappear, after rolling in it inside your mouth a million times.
For three minutes, playing with a Tic Tac, this little candy feels like it's on a roller coaster, in a pinball machine, at a skate park.
We decided to illustrate those three situations in a modern and colorful way to communicate the fun sensation of having a Tic Tac in your mouth.