MOMMY'S BOY by TBWA\Hunt\Lascaris Johannesburg for Tiger Brands

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MOMMY'S BOY

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Industry Sausage and meat products
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market South Africa
Agency TBWA\Hunt\Lascaris Johannesburg
Executive Creative Director Adam Livesey, Matthew Brink
Creative Director Mike Groenewald
Art Director Shelley Smoler
Copywriter Raphael Basckin
Producer Craig Walker
Photographer Clive Stewart
Released June 2012

Awards

Cannes Lions 2012
Outdoor Lions Foods Silver
Press Lions Savoury Foods Silver

Credits & Description

Category: Foods
Advertiser: TIGER BRANDS
Product/Service: ENTERPRISE
Agency: TBWA\HUNT\LASCARIS JOHANNESBURG
Executive Creative Director: Adam Livesey/Matthew Brink
Creative Director: Mike Groenewald
Copywriter: Raphael Basckin
Art Director: Shelley Smoler
Photographer: Clive Stewart
Art Buyer: Simone Allem
Producer: Craig Walker
Account Manager: Claire Peters
Account Manager: Claire Peters
Other Credits: Mia Widlake/Carol Soames/Morgan Wanckle
Retoucher: Rob Frew (Rob Frew)
Thicker slices for the ones you love.
Ambient Execution Description
It may be called French Polony but this lunch meat is actually a South African classic.
And this year, Enterprise released it in a 200g. bigger pack. Good news for those who love it on their sandwiches and salads, even better news for Mom.
The question is, what will she do with it?