Twitter Print, Outdoor Lbgtq Flag #therealdebate by Team collaboration

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Lbgtq Flag #therealdebate

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Industry Website
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency Team collaboration
Director Mat Lundberg, Oliver Snoddy
Chief Creative Officer Joel Lunenfeld
Executive Creative Director Jayanta Jenkins
Creative Director Jon Lancaric, Jim Riswold
Art Director Derrit Derouen
Creative Jack Dorsey
Designer Drew Herron
Producer Julie Mastalerz, Lee Anne Weldon, Britt Gardner
Released September 2016

Awards

Clio Awards 2017
Out Of Home Product/Service: Billboard Gold

Credits & Description

Agency: Twitter
Agency: Global Brand & Creative Studio / San Francisco
Client: Twitter
Producer: Lee Anne Weldon
Producer: Britt Gardner
Producer: Julie Mastalerz
Chief Marketing Officer: Leslie Berland
Production Manager: Christina Thelin
Designer: Derrit Derouen
Designer: Drew Herron
Art Director: Jayanta Jenkins
Design Director: Joel Lunenfeld
Creative Director: Jim Riswold
Creative Director: Jon Lancaric
Director: Mat Lundberg
Director: Oliver Snoddy
Description
The objective of this OOH campaign was to drive awareness of Twitter’s unique cultural relevance in a bold way that gets people and the press talking. The target audiences were the B2B & B2C press and general populations – with an emphasis on millennials – in large US cities.