Twitter Print, Outdoor #therealdebate - Cannabis by Team collaboration

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#therealdebate - Cannabis

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Industry Website
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency Team collaboration
Director Mat Lundberg, Oliver Snoddy
Chief Creative Officer Joel Lunenfeld
Executive Creative Director Jayanta Jenkins
Creative Director Jon Lancaric, Jim Riswold
Art Director Derrit Derouen
Creative Jack Dorsey
Designer Drew Herron
Producer Julie Mastalerz, Lee Anne Weldon, Britt Gardner
Released September 2016


Cannes Lions 2017
Outdoor Billboards & Street Posters: Media & Publications Grand Prix Campaign

Credits & Description

Campaign: Its Whats Happening
Title: Cannabis
Agency: Twitter
Agency: Global Brand & Creative Studio / San Francisco
Brand: Twitter
Country: USA
Entrant Company: Twitter, San Francisco
Advertising Agency: Twitter, San Francisco
Chief Marketing Officer: Leslie Berland (Twitter)
Vice President Of Marketing: Joel Lunenfeld (Twitter)
Senior Director Of Global Content Marketing: Oliver Snoddy (Twitter)
Global Group Creative Director: Jayanta Jenkins (Twitter)
Managing Director Of Global Brand & Creative Studio: Mat Lundberg (Twitter)
Director Of Brand Marketing: Lee Anne Weldon (Twitter)
Senior Brand Manager: Christina Thelin (Twitter)
Creative Director: Jim Riswold (Twitter)
Creative Director: Jon Lancaric (Twitter)
Design Lead: Derrit Derouen (Twitter)
Designer: Drew Herron (Twitter)
Producer: Britt Gardner (Twitter)
Producer: Julie Mastalerz (Twitter)
Chief Executive Officer: Jack Dorsey (Twitter)
Entry Summary:
In September, Twitter launched its first-ever OOH brand expression, boldly stepping out with a series of disruptive visual hashtags. In major cities from New York to San Francisco, the campaign used iconic images of current events trending on Twitter paired with the hashtag symbol and Twitter logo. Reclaiming the hashtag symbol — which Twitter originated seven years ago to bring people together in conversation — gave depth to the surprising and thought-provoking images.