Du Thu by Happiness Brussels, Happiness Saigon for UNICEF (United Nations International Children’s Emergency Fund)

Du Thu

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Industry Charities, Foundations, Volunteers
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market Belgium, Vietnam
Agency Happiness Brussels
Chief Creative Officer Geoffrey Hantson
Creative Director Paul Busschau
Photographer Teo Chai Guan
Account Executive Geoffrey Hantson
Agency Happiness Saigon
Released March 2016

Awards

One Show 2017
Print & Outdoor Craft: Printing / Production - Single Or Campaign Bronze

Credits & Description

Client: Unicef Global
#Nofilter Ben Nghe
Global Brand And Marketing Unicef: Erik Dekoninck
CEO/Strategic Director Happiness Saigon: Alan Cerutti
Head of Craft: Lennert Vedts
Concept Provider: Sara West
Executive Creative Management: Karen Corrigan
Corporate Name of Client: Unicef Global
Advertising Agency: Happiness, Brussels/Happiness, Saigon
Chief Creative Officer: Geoffrey Hantson
Creative Director: Paul Busschau
Photography Studio: Frameworld Vietnam, Ho Chi Minh
Photographer: Teo Chai Guan
Description of the Project:
We took pictures of Vietnamese children living along polluted rivers. Then we developed the pictures the old way, in water and a dark room. But we developed it in the polluted water of the river of their neighborhood. This is the result. If impure water does this to a picture, imagine what it does to the health and well being of a child. Clean water matters.