VIVA Bahrain Print, Outdoor Tangled Music, SIA by Memac Ogilvy & Mather Manama

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Tangled Music, SIA

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Industry Department Stores & Shopping Malls, Portable Audio & Accessories
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market Bahrain
Agency Memac Ogilvy & Mather Manama
Creative Director Simon Impey
Senior Art Director Mukesh Jadhav
Senior Copywriter Divyan Kriplani
Illustrator Mark Gmehling
Released May 2017

Awards

Cannes Lions 2017
Outdoor Poster Craft: Illustration Bronze Lion Campaign

Credits & Description

Category: Electronics, Technology
Media: Print
Client: Viva Bahrain B.S.C.
Brand: VIVA Bahrain
Agency: Ogilvy
Geo: Bahrain
Advertising Agency: Memac, Ogilvy, Bahrain
Regional Creative Director: Paul Shearer
Creative Director: Simon Impey
Senior Art Director: Mukesh Jadhav
Senior Copywriter: Divyan Kriplani
Illustrator: Mark Gmehling
Client Services Director: Daniel Shepard-Smith
Published: May 2017
Synopsis:
VIVA Bahrain launched the new BOSE wireless headphones, offering it to their customers by simply adding it to their existing mobile plan. To highlight the advantage of wireless headphones we showed trending, chart-topping music artistes, completely tangled up just like wired headphones with a rather frustrated expression. The artistes have been carefully chosen to represent different genres of music and are instantly recognizable because of their signature stage costumes and other eccentricities which will be highlighted by virtue of the visual execution.