Sorry / Whale [image] by Team Red Istanbul for Vodafone

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Sorry / Whale [image]

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Industry Mobile Communications
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market Turkey
Agency Team Red Istanbul
Chief Creative Officer Jaime Mandelbaum
Executive Creative Director Ayse Aydin Erdogan
Creative Director Erkan Kaya, İlker Dagli
Art Director Ümit Aydın
Copywriter Can Yildiz
Released June 2017

Awards

Cannes Lions 2017
Outdoor Indoor Posters: Commercial Public Services Bronze Lion Campaign

Credits & Description

Category: Electronics, Technology
Media: Print
Title: Whale
Agency: Y&R Team Red Istanbul
Brand: Vodafone
Country: Turkey
Entrant Company: Y&R Team Red Istanbul
Advertising Agency: Y&R Team Red Istanbul
Media Agency: Mindshare, Istanbul
Production Company: Anima, Istanbul / Rpresenter, Istanbul / 1000volt Design, Istanbul
Executive Creative Director: Ayse Aydin Erdogan (Y&R Team Red Istanbul)
Creative Director: Erkan Kaya (Y&R Team Red Istanbul)
Creative Director: Ilker Dagli (Y&R Team Red Istanbul)
Graphic Designer: Burak Kirpi (Y&R Team Red Istanbul)
Brand Manager: Aycan Semizer (Y&R Team Red Istanbul)
Strategic Planner: Serra Gizem Akyel (Y&R Team Red Istanbul)
Head Of Strategic Planning: Bediz Eker (Y&R Team Red Istanbul)
Agency Producer: Ozgur Daggez (Y&R Team Red Istanbul)
Chief Creative Officer: Jaime Mandelbaum (Y&R Europe)
Art Director: Umit Aydin (Y&R Team Red Istanbul)
Copywriter: Can Yildiz (Y&R Team Red Istanbul)
Photographer: Murat Suyur (Rpresenter)
Agency Producer: Gamze Bayindir Gedik (Y&R Team Red Istanbul)
Executive Producer: Deniz Kunkut (Y&R Team Red Istanbul)
Published: June 2017
Entry Summary:
We've set off from a very familiar insight: the unwanted call/text right when one's trying to capture something precious; and used it to suggest that even in the most unexpected remote place, users might still get interrupted and miss an important moment, thanks to Vodafone's extensive coverage. We cheekily apologised to Vodafone customers for this service.
Synopsis:
Coverage everywhere, sorry.