Volkswagen Print, Outdoor Coin by DDB Berlin


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Industry SUV & Four Wheel Drive
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market Germany
Agency DDB Berlin
Executive Creative Director Gabriel Mattar
Creative Director Ricardo Wolff
Art Director Jose Gomes
Copywriter Pedro Lourenço
Designer Nadine Kunst
Photographer Zé Anderson
Released May 2017


Cannes Lions 2017
Print And Publishing Print & Publishing Craft: Copywriting Silver Lion Campaign
Print And Publishing Print: Cars Bronze Lion Campaign

Credits & Description

Category: Automotive
Brand: Volkswagen Ag
Client: Volkswagen
Product (Service): Volkswagen Suvs
Agency: DDB Berlin
Country: Germany
Chief Creative Director: Myles Lord
Executive Creative Director: gabriel mattar
Creative Director: Ricardo Wolff
Art Director: Jose Gomes
Copywriter: Pedro Lourenco
Photographer: Zé Anderson
Designer: Nadine Kunst
Business Director: Susanne Pluemecke (Ddb Group Germany)
The great majority of us are not as adventurous and well-traveled as we might think we are. In fact, if we think about it, we are surrounded by ordinary objects that have traveled way more than us.Based on this insight, DDB , Berlin created a series of print ads that tell the exciting stories of a paper clip, a disposable lighter, a coin, and a pencil, in a way that pokes fun at our own sedentary lives.