Volkswagen Print, Outdoor Lighter by DDB Berlin

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Lighter

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Industry SUV & Four Wheel Drive
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market Germany
Agency DDB Berlin
Executive Creative Director Gabriel Mattar
Creative Director Ricardo Wolff
Art Director Jose Gomes
Copywriter Pedro Lourenço
Designer Nadine Kunst
Photographer Zé Anderson
Released May 2017

Awards

One Show 2018
Print & Outdoor Craft / Writing - Single or Campaign Bronze

Credits & Description

Media: Print
Category: Automotive
Client: Volkswagen Ag
Product (Service): Volkswagen Suvs
Agency: DDB Berlin
Country: Germany
Chief Creative Director: Myles Lord
Executive Creative Director: gabriel mattar
Creative Director: Ricardo Wolff
Art Director: Jose Gomes
Copywriter: Pedro Lourenco
Photographer: Zé Anderson
Designer: Nadine Kunst
Synopsis:
The great majority of us are not as adventurous and well-traveled as we might think we are. In fact, if we think about it, we are surrounded by ordinary objects that have traveled way more than us.Based on this insight, DDB , Berlin created a series of print ads that tell the exciting stories of a paper clip, a disposable lighter, a coin, and a pencil, in a way that pokes fun at our own sedentary lives.