Airbag Cyclist by Grey Mexico for Volvo

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Airbag Cyclist

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Industry Cars
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market Mexico
Agency Grey Mexico
Creative Director Ricardo Montes De Oca, Manuel Vera
Art Director Fernando Sánchez Hérnandez
Copywriter Victor Hugo Barrera López
Released March 2016

Awards

Cannes Lions 2016
Outdoor Billboards & Street Posters: Cars & Automotive Products & Services Silver Lion Campaign
Outdoor Indoor Posters: Cars & Automotive Products & Services Silver Lion Campaign
Print And Publishing Print & Publishing: Cars Bronze Lion Campaign

Credits & Description

Title: Airbag Cyclist
Agency: Grey Mèxico
Brand: Volvo México
Country: Mexico
Advertising Agency: Grey Mèxico, Mexico City
Entrant Company: Grey Mèxico, Mexico City
Media Agency: Grey Mèxico, Mexico City
Pr Agency: Grey Mèxico, Mexico City
Production Company: Grey Mèxico, Mexico City
General Creative Director: Luis Empe" Guillén (Grey México)
Creative Director: Manuel Vera (Grey México)
Creative Director Head Of Art: Francisco Javier Hernández Flores (Grey México)
Creative Director: Ricardo Montes De Oca (Grey México)
President & Ceo: Pedro Egea Barbosa (Grey México)
Art Director: Fernando Sánchez Hérnandez (Grey México)
General Creative Director: Victor Figueroa Ramírez (Grey México)
Copywriter: Victor Hugo Barrera López (Grey México)