Xiaomi Print, Outdoor Urban Jungle by Publicis Shanghai

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Urban Jungle

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Industry Mobile phones, devices & accessories
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market China
Agency Publicis Shanghai
Chief Creative Officer Sheena Jeng
Associate Creative Director Johnny Bao, Nokkia Wang
Creative Director Zoe Zhao, Roc Zhao, Tt Zhou
Art Director Jared Yang
Copywriter Jackie Zhang, Lydia Whittle
Designer Aly Wang
Released October 2016

Awards

Cannes Lions 2017
Print And Publishing Print: Consumer Electronics & Technology Silver Lion Campaign

Credits & Description

Nomination: Print And Publishing
Category: Print: Consumer Electronics & Technology
Award: Silver Lion Campaign
Title: Urban Jungle
Agency: Publicis Shanghai
Brand: Xiaomi Technolgoy
Country: China
Entrant Company: Publicis Shanghai
Advertising Agency: Publicis Shanghai
Chief Creative Officer: Sheena Jeng (Publicis Shanghai)
Global Chief Creative Officer: Bruno Bertelli (Publicis)
Creative Partner: Will Tao (Publicis Shanghai)
Creative Director: Zoe Zhao (Publicis Shanghai)
Creative Director: Tt Zhou (Publicis Shanghai)
Creative Director: Roc Zhao (Publicis Shanghai)
Associate Creative Director: Nokkia Wang (Publicis Shanghai)
Associate Creative Director: Johnny Bao (Publicis Shanghai)
Art Director: Jared Yang (Publicis Shanghai)
Designer: Aly Wang (Publicis Shanghai)
Copywriter: Jackie Zhang (Publicis Shanghai)
Copywriter: Lydia Whittle (Publicis Shanghai)
Artist: Sheng Qiang (Artist)
Artist: Junhao Liu (Artist)
Artist: Hui Yao (Artist)
Artist: Nan Fei Wang (Artist)
Entry Summary:
In China, there is no proper efficient technical alert system to prevent children being abducted to rural areas or being the organ trafficking victims or go missing in confusing urban jungle road natural disaster riot, only 0.1% children could be found back. That’s why more and more people appeal to Chinese government to help alert system, and this situation made MI KIDS GPS SMART WATCH launched.