Dr. S. M. Vaidya Print, Promo, Design & Branding All About Acupressure by Ogilvy & Mather Mumbai

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All About Acupressure

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Industry Hospitals, Healthcare facilities & Medical Services
Media Print, Magazine & Newspaper, Promo & PR, Design & Branding
Market India
Agency Ogilvy & Mather Mumbai
Art Director Abhijit Karandikar
Designer Nishigandh Dhende
Released November 2010


One Show 2011
One Show Design Corporate Identity / Single Silver

Credits & Description

Category: Self Promotion
Advertiser: DR. S M VAIDYA
Date of First Appearance: Nov 12 2010
Entrant Company: OGILVY & MATHER, Mumbai, INDIA
National Creative Director: Abhijit Avasthi (Ogilvy & Mather)
National Creative Director: Rajiv Rao (Ogilvy & Mather)
Executive Creative Director, South Asia: Sumanto Chattopadhyay (Ogilvy & Mather)
Creative Director: Abhijit Karandikar (Ogilvy & Mather)
Art Director: Abhijit Karandikar (Ogilvy & Mather)
Designer: Nishigandh Dhende (Ogilvy & Mather)
Retoucher: Ramesh Dighe (Before After)
Production: Sanjay Khandare (Avishkar Enterprises)
Writer: Abhijit Karandikar (Ogilvy & Mather)
Writer: Nilay Moonje (Ogilvy & Mather)
Media placement: Visiting Card - Corporate Offices, Institutions, Acupressure Parlours - 12th November, 2010

Describe the brief from the client
An increasing number of people from India are opting for alternative treatments like acupressure. Our job was to design a memorable visiting card for the Acupressurist that also speaks for the unique therapy. The card had to be persuasive enough for the person to enquire about the therapy.

Describe the challenges and key objectives
There was very little involvement in the category so the challenge was to create a buzz around it so more people would resort to acupressure as a means of relieving pain.

Describe how you arrived at the final design
People suffering from pain are convinced of the powers of the acupressurist only when they get a sense of relief. So we decided to make the back of the card like an actual acupressure board so that people could easily feel the effect when they held the card.

Give some indication of how successful the outcome was in the market
The visiting card not only helped Dr. Vaidya establish himself in the business but also popularised acupressure as an art of healing.