MullenLowe Workers’ Day by Lowe Lintas Lagos for Mullenlowe Group

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MullenLowe Workers’ Day

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Industry Advertising agencies
Media Print, Magazine & Newspaper, Promo & PR
Market Nigeria
Agency Lowe Lintas Lagos
Creative Director Olumide Olajubutu
Art Director Sunny Efemena, Nicholas Unomah
Copywriter Osazee Ihaza
Illustrator Sunny Efemena
Released May 2017

Credits & Description

Advertised brand: Self Promo
Advert title(s): MullenLowe Workers’ Day
Translation of headline to English: Every Hustler Deserves His Break
Advertising Agency: MullenLowe Lagos, Lagos. Nigeria
Creative Director: Olumide Olajubutu
Art Director: Sunny Efemena/ Nicholas Unomah
Copywriter: Osazee Ihaza
Illustrator: Sunny Efemena
Other additional credits: Okam Kalu
Published/Released (Month, Year): May, 2017
In most countries of the world, May 1 is a day set aside for the celebration of workers. Here, we try to sell the fact that, even though blue-collar workers do not traditionally ‘benefit’ from such holidays in Nigeria, as fellow workers, they also deserve a periodic break… and sometimes take it!