New Zealand Fire Service Print, Film Made from remains by FCB Auckland

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Made from remains

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Industry Public Safety, Health & Hygiene
Media Print, Magazine & Newspaper, Film
Market New Zealand
Agency FCB Auckland
Director Michael Braid
Regional Executive Creative Director James Mok
Executive Creative Director Tony Clewett
Creative Kimberley Torrie, Mitchell Crowe
Designer Chloe Baxter
Producer Jodie Hari
Released June 2016


EACA Care Awards 2017
Government Bodies and Related Organisations - Winner

Credits & Description

Category: Public services & utilities
Client: New Zealand Fire Service
Agency: FCB New Zealand
Country: New Zealand
Director: Michael Braid
Creative Services Director: Jenni Doubleday
Executive Creative Director: Tony Clewett
Regional Executive Creative Director: James Mok
Creative: Kimberley Torrie
Creative: Mitchell Crowe
Producer: Jodie Hari
Account Director: Katya Frolova
Post production: blair walker
Designer: Chloe Baxter
Account Executive: Emily Watts
Head of Craft: Nick Smith
Head of Studio: Simon Pengelly
Studio Systems Manager: Hylda Von Dincklage
Retoucher: Anton Mason
Senior Finished Artist: Helen North
Designer / Mac Operator: Michelle Thomas
Head of Content: Pip Mayne
Media Buyer: Gaby Johns
General Manager of PR: Angela Spain
Senior Account Director: Joanna James
Account Executive: Violet Hong
Digital Director: Steph Pearson
Digital Media Manager: Christina So
Digital Campaign Manager: Kristy McAfee
Senior Digital Designer: Toni Susi
Senior Digital Designer: Warik Blake
Client: Caroline Rosanowski
Sound Engineers: Craig Matushka and Dan Nathan
To show the importance of having working smoke alarms, the New Zealand Fire Service via FCB mixed a burnt home in with the newspaper's black ink. In a world first, we take our fire prevention messages to the public to get as many kiwis as possible to check/buy/install a smoke alarm, on a single day. We collected ash from the remains of real house fires and used it to create a special ink to print nine regional newspapers around New Zealand. A two-page spread in each paper tells the story of a real family from the area who has lost everything to fire.
The ash that turned into paper