Oven by WMcCann Brazil for 1500

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Oven

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Industry Beers and Ciders, Traffic safety
Media Print, Magazine & Newspaper
Market Brazil
Agency WMcCann Brazil
Chief Creative Officer Washington Olivetto
Creative Director Carlos Murad
Art Director Rafael Segri
Copywriter Carolina Markowicz
Released April 2014

Credits & Description

In order to warn drivers about the importance of avoiding the consumption of alcohol before driving, 1500, Casa Di Conti's premium beer, launches a drink-driving print campaign.
Client: Casa Di Conti
Brand: 1500
Media: Print
Category: Alcoholic Drinks
Agency: McCann
Geo: Brazil
1500: Oven
Don't turn on the oven and get inside.
As obvious as 'don't drink and drive' should be.
Advertising Agency: WMcCann, Brazil
Chief Creative Officer: Washington Olivetto
Creative director: Carlos Murad
Copywriter: Carolina Markowicz
Art director: Rafael Segri
Account Service: Raf Mansur Fayad, Ana Carolina Madeira
Project managers: Jaqueline Travaglin, Rafael Turri