3M's Post-it Super Sticky Notes: Royal Wedding, 2 by OgilvyAction London for Post-it

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3M's Post-it Super Sticky Notes: Royal Wedding, 2

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Industry Stationery, Business equipment & services
Media Print, Magazine & Newspaper
Market United Kingdom
Agency OgilvyAction London
Creative Director Paul Garner
Art Director Giulia Pignone
Copywriter Grant Codron
Photographer By Tapestry
Illustrator Don Wilson
Released March 2011

Credits & Description

Advertised bran: 3M’s Post-it Super Sticky Notes
Advert title: Post-it Super Sticky Notes Royal Wedding ad
Translation of headline to English: Post-it Super Sticky Notes Royal Wedding
ad
Advertising Agency (Name, City, Country): OgilvyAction, London
Agency website: http://www.ogilvyaction.com
Creative Director: Paul Garner
Art Director: Giulia Pignone
Copywriter: Grant Codron
Illustrator: Don Wilson
Photographer: by Tapestry
Other additional credits: Image of campaign in situ – photo credit should
read: Geoff Caddick/PA Wire
Published/Released (Month, Year): April 2011 for the Royal Wedding

Campaign creative shows a giant Post-it Super Sticky Note with the names of
the Royal couple hand-written with a heart, accompanied by the words ‘May
you stick together forever. Congratulations’ - a light hearted connection
between the product and the Royal wedding. The product strap-line is ‘Holds
Stronger and Longer’.
The campaign goes live on Sunday 24th April for 2 weeks and appears in
high-visibility sites across London. Locations include a 48 sheet outside
Fulham Broadway station and a 48 sheet on the New Kings Road. These sites
have been chosen due to the traffic and footfall numbers expected in the
locations.
Ogilvy*Action* has worked with 3M since Jan 2010 working across a range of
its office and home/leisure products, including Scotch Tape and Post-it
Super Sticky Notes.
Helene Manga, brand manager at 3M, said: “Ogilvy*Action* came to us
proactively with this initiative. As soon as we saw it we knew we couldn’t
say no to the campaign. The Royal wedding is spreading cheer throughout the
nation as millions, even billions of people across the world gear up for
this wonderful celebration. Ogilvy*Action *has placed Post-it Super Sticky
Notes at the heart of the event with a humorous campaign that has as
wonderfully light touch.”
Jason Wall business director at Ogilvy*Action*, added: ‘Post-it Notes are an
iconic product that everyone knows and loves. Given their status as a
household name it made absolute sense to develop a tactical campaign that
would reinforce the ubiquitous nature of the product and teasingly link them
to the Royal wedding, through the Super Sticky messaging.