CONGRATULATIONS #51 ICHIRO by Hakuhodo DY Media Partners Tokyo for 519200

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CONGRATULATIONS #51 ICHIRO

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Industry Culture, Leisure & Sport
Media Print, Magazine & Newspaper
Market Japan
Agency Hakuhodo DY Media Partners Tokyo
Creative Director Go Koshiyama
Art Director Kazuki Okamoto
Copywriter Shinichi Takizawa
Released October 2009

Credits & Description

Category: Entertainment & Leisure
Advertiser: 519200 PROJECT
Product/Service: 519200 PROJECT
Agency: HAKUHODO DY MEDIA PARTNERS INC.
Creative Director: Go Koshiyama
Copywriter: Shinichi Takizawa
Art Director: Kazuki Okamoto
Other Credits: Yozo Itonaga/Tomohiko Sato/Tsutomu Goto
Type Of Ad: Insert
Date of First Appearance: Oct 6 2009 12:00AM
Entrant Company: HAKUHODO DY MEDIA PARTNERS INC., Tokyo, JAPAN

English Translation of Main Headlines
Japanese MLB player, Ichiro, became the first player in MLB history to have nine consecutive 200-hit seasons. Project title "519200" stands for his uniform number 51, 9 years, and 200 hits. To commemorate his great achievement, agency, agent, and newspaper company teamed up for a project, and together with supporting clients, we created ever-done-before cutout newspaper ad. Holes represent all the hits made by Ichiro througout the season and they are plotted accurately according to data. Its data, yet an art.