Freddie by Heads Propaganda for 91 Radio Rock

Freddie

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Industry TV Channels/Radio Stations and Programmes
Media Print, Magazine & Newspaper
Market Brazil
Agency Heads Propaganda
Creative Director Fabio Miraglia
Art Director Marcelo Pupo, Rica Peroza
Copywriter Bruno Leite
Released August 2017

Credits & Description

Category: Media
Media: Print
Brand: 91 Rock
Agency: Heads Propaganda
Geo: Brazil
Advertising Agency: Heads Propaganda, Curitiba, Brazil
Creative Director: Fábio Miraglia
Art Directors: Marcelo Pupo, Rica Peroza
Copywriter: Bruno Leite
Illustrators: Magma Image, Murilo Viviurka, Alexandre Corrêa, Rica Peroza, Marcelo Pupo, Danilo Nagami
Additional Credits: Fantástica Filmes, Mineart, Lua Nova, Haze
Published: July 2017
Description:
You've probably heard the legend that the Devil sent messages on songs played backwards. Now, He is the Rock Star of Ubezleb - The Game, released on Rock Day on 91 Rock Radio.
The game is available for smartphones, tablets, computers and TVs.
How it works?
Belzebu plays the guitar riff of rock classics backwards and players need to guess what is the song. The sooner you find out, the more points you get.
The app has several videos. Belzebu plays the guitar, explaining how the game works, provoking the player after a wrong answer or getting hurt after a hit.
For the release, several artists were invited to visually reproduce the idea of the game, then posters were created with lyrics of songs written in reverse.
Discover the songs that the Devil’s plays backwards.