A.L.M.A. Print The Impossible Riddle - Cook by Human Full Agency Buenos Aires

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The Impossible Riddle - Cook

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Industry Public awareness
Media Print, Magazine & Newspaper
Market Argentina
Agency Human Full Agency Buenos Aires
Creative Director Alejandro Casas
Art Director Claudia Arellano
Copywriter Cristian Delzart
Released September 2017

Credits & Description

Category: Public Interest, NGO
Media: Print
Brand: A.L.M.A.
Agency: Human Full Agency
Geo: Argentina
Advertising Agency: Human Full Agency, Buenos Aires, Argentina
General Creative Director: Peta Rivero y Hornos
Creative Director: Alejandro Casas
Art Director: Claudia Arellano
Copywriter: Cristian Delzart
Planning Direction: Dolores Caballero
Planner: Velen Diaz Keza
Client: Elsa Ghio, Noemi Medina
Published: September 2017
We created a campaign to help A.L.M.A. to spread their duties, but mainly, to generate empathy; because in these cases is more important to comprehend so we can help.
During the creative process, we discovered something very interesting: Alzheimer's disease patients symptoms are much like riddles. They're all about confusion about things that should be easy, as daily activities, family roles and even ones​​ own age.
There are two fully served plates on the table. One goes to my mom, the other one for me . But my mother ain't at home and i don't know how to cook. Who prepared the dinner?
Is not a riddle, it's Alzheimer's. Understanding those who suffer is the better way to help. Go to www.alma-alzheimer.org.ar/ and understand more.