The American Automobile Association (AAA) Print AAA Northern California, Nevada & Utah: "Lives to Help", George Summerville by Eleven

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AAA Northern California, Nevada & Utah: "Lives to Help", George Summerville

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Industry Automotive products, services and accessories
Media Print, Magazine & Newspaper
Market United States
Agency Eleven
Creative Director Ted Bluey
Art Director Matt Wakeman
Copywriter Brianna Delphey
Producer Chris Caceres
Photographer Lisa Wiseman
Account manager Libby Dunn
Released June 2013

Credits & Description

AAA Northern California, Nevada & Utah, with its agency of record Eleven Inc., has launched a new brand campaign entitled, âLives To Help.â The campaign conveys the essence of the AAA brand: When you need us most, the people of AAA will rescue you...they truly live to help you.
Category: Automotive
Client: Charles Castano, James Lesko
Agency: Eleven, Inc.
Country: United States of America
Chief Creative Officer: Mike McKay
Creative Director: Ted Bluey
Copywriter: Brianna Delphey
Art Director: Matt Wakeman
Producer: Chris Caceres
Agency Executive Producer: Anastacia Maggioncalda
Strategist: Ashley Yetman
Group Account Director: Rob Garnett
Account Director: Leslie Matteucci
Photographer: Lisa Wiseman
Print Producer: Mary Pestell & Pauline Aguilar
Account manager: Libby Dunn