|Industry||Banking & Financial Services|
|Media||Print, Magazine & Newspaper|
|Creative Director||Joe Van Trump|
|Art Director||Mo Shono|
|Account manager||Anna Willis|
Credits & Description
The "Balance Banking" campaign via LOUD, is designed to change the face of banking in Australia. The current banking system is heavily out of balance, with Federal Government regulation favouring the big banks. This campaign will lobby for change to address that imbalance by creating a national debate aimed at driving an independent review of Australia's banking system.