Abc Print Discover the lion within. by The Alchemy Partnership

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Discover the lion within.

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Industry Beers and Ciders
Media Print, Magazine & Newspaper
Market Singapore
Agency The Alchemy Partnership
Creative Director Alvin Wong Twei
Art Director Ceres Chung
Copywriter Caroline Chua
Photographer Adrian From Milk Photographie
Illustrator Nil Baskar
Released March 2013

Credits & Description

Advertised brand: ABC Extra Stout
Advert title(s): Forged Through Fire And Ice
Headline and copy text (in English):
1) ABC Extra Stout. Ignite the lion within.
2) ABC Extra Stout. Discover the lion within.
Advertising Agency: The Alchemy Partnership, Singapore
Agency website: [](
Creative Director: Alvin Wong
Art Director: Ceres Chung
Copywriter: Caroline Chua
Illustrator: Nil
Photographer: Adrian from Milk Photographie
Additional credits: Digital Imaging: Magic Cube
Published: August 2012