ABM Print Rat by Propeg

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Industry Public Safety, Health & Hygiene
Media Print, Magazine & Newspaper
Market Brazil
Agency Propeg
Chief Creative Officer Emerson Braga
Creative Director Bertone Balduino, Fabiano Ribeiro, André Amoedo
Art Director Bertone Balduino, James Willians
Copywriter Emerson Braga
Released May 2017

Credits & Description

Category: Public Interest, NGO
Media: Print
Brand: ABM
Agency: Propeg
Geo: Brazil
Advertising Agency: Propeg, Salvador, Brazil
Chief Creative Officer: Emerson Braga
Creative Directors: Fabiano Ribeiro, André Amoedo, Bertone Balduíno
Head Of Art: Luiz Celestino
Copywriter: Emerson Braga
Art Directors: Bertone Balduino, James Willians
Account: Michele Estevez
Grafic Producers: Ariana Guerra, André Coni
Planner: Melina romariz
Published: April 2017
Description: To combat self-medication and to alert the public about the dangers of substances that are used indiscriminately we show some substances that are used at the same time in medicines and industrial products. The difference between the medication and the poison is just the dosage.
It can heal or kill. Only a doctor knows the dosage.