|Media||Print, Magazine & Newspaper|
|Agency||Z+ Sao Paulo|
|Executive Creative Director||Alan Strozenberg|
|Creative Director||Leo Macias, Leonardo Macias, Zico Farina|
|Art Director||Danillo Ferrari, Leonardo Macias|
Credits & Description
Abramet is the Brazilian Association for Road Safety. To raise awareness among drivers about the dangers of driving above the speed limit, these Z+Comunicacao, Sao Paulo ads show oversized speed limit signs, alongside roads. The objects nearby, such as large birds, trees and light posts are dwarfed by the size of the road signs. Tagline: More attention, less accidents.