Abramet Print Tree by Z+ Sao Paulo

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Industry Traffic safety
Media Print, Magazine & Newspaper
Market Brazil
Agency Z+ Sao Paulo
Executive Creative Director Alan Strozenberg
Creative Director Leo Macias, Leonardo Macias, Zico Farina
Art Director Danillo Ferrari, Leonardo Macias
Copywriter Rodrigo Nogueira
Released January 2011

Credits & Description

Abramet is the Brazilian Association for Road Safety. To raise awareness among drivers about the dangers of driving above the speed limit, these Z+Comunicacao, Sao Paulo ads show oversized speed limit signs, alongside roads. The objects nearby, such as large birds, trees and light posts are dwarfed by the size of the road signs. Tagline: More attention, less accidents.
Category: Public Health & Safety
Advertiser: ABRAMET
Product/Service: ROAD SAFETY
Agency: Z+
Type Of Ad: Newspaper
Date of First Appearance: Apr 20 2011
Entrant Company: Z+, Sao Paulo, BRAZIL
Executive Creative Director: Alan Strozenberg
Creative Director: Leonardo Macias
Copywriter: Rodrigo Nogueira
Art Director: Danillo Ferrari/Leonardo Macias
Photographer: Filet Com Fritas
Illustrator: Filet Com Fritas
Art Buyer: Alice Imamura
Account Supervisor: Gustavo Pereira
Advertiser's Supervisor: Mauro Augusto Ribeiro
Account Manager: Gustavo Pereira
Planner: Rodrigo Cerveira
Other Credits: Producer: Diogo Piccinino