ABSOLUT ROCK EDITION by Great Works for Absolut

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Industry Vodka
Media Print, Magazine & Newspaper
Market Sweden
Agency Great Works
Creative Director Ted Persson
Creative Jens Eriksson, Fredrik Karlsson, Jacob Åström, Tor Rauden Källstigen
Released October 2009

Credits & Description

Category: Foods & Drinks
Product/Service: ABSOLUT VODKA
Date of First Appearance: Oct 1 2009 12:00AM
Entrant Company: GREAT WORKS, Stockholm, SWEDEN
Entry URL: http://www.absolut.com/rockedition
Creative Director: Ted Persson (Great Works)
Account Director: Stefan Persson (Great Works)
Project Manager: Linn Tornérhielm (Great Works)
Production Manager: Marco Guzman (Great Works)
Creative: Jacob Åström (Great Works)
Creative: Fredrik Karlsson (Great Works)
Creative: Tor Rauden Källstigen (Great Works)
Creative: Jens Eriksson (Great Works)
Design: Fredrik Karlsson (Great Works)
Design: Martin Löfqvist (Great Works)
Flash Development: Fredrik Karlsson (Great Works)

English Synopsis
In it's celebration to rock, ABSOLUT launched the ABSOLUT VODKA ROCK EDITION, a limited edition bottle wrapped in a leather- and studs gift package. ABSOLUT also brought together visionary rock and roll photographer Danny Clinch and the sought-after rock band Wolfmother in a creative collaboration, and invited the consumer to take part in the authentic rock and roll lifestyle. On the web site, this collaboration were experienced through full motion video, captured backstage. Hours of uncut raw video material was carefully tagged, which made it easily searchable in detail. Almost like being on set, in real time, while watching it.