Absolut Vodka: Outrageous by TBWA\Chiat\Day New York for Absolut

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Absolut Vodka: Outrageous

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Industry Vodka
Media Print, Magazine & Newspaper
Market United States
Agency TBWA\Chiat\Day New York
Creative Director Sue Anderson
Art Director Brantley Barefoot
Copywriter Jim Therkalsen
Photographer David Lachapelle Hsi
Released October 2011

Credits & Description

This is a vision of outrageous freedom from David La Chapelle. David chose to shoot on a beach in order to emphasis the sense of coming from the darkness into the light. From there every element that is coming out of the iconic ABSOLUT bottle-shaped closet contributes to that sense outrageousness and freedom. All the people are representative of the LGBT community and contribute emotionally to the sense of joy and celebration of the 30 year anniversary of ABSOLUT's involvement with the community. Each element does not neccesarily "mean" something or "symbolize" something - each contributes to the whole. And each is very uniquely David - outrageous.

Advertising Agency: TBWA\Chiat\Day, New York, USA
Chairman & Chief Creative Officer: Mark Figliulo
Creative Director: Sue Anderson
Creative Director / Art Director: Hoj Jomehri
Art Director: Brantley Barefoot
Copywriter: Jim Therkalsen
Head of Production: Robert Valdez
Director of Art Production: Teresa Rad
Photographer: David LaChapelle
Retoucher: Stella Digital