Maeil Dairy Print PROTECT YOU by J. Walter Thompson Seoul

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PROTECT YOU

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Industry Dairy products & Eggs
Media Print, Magazine & Newspaper
Market South Korea
Agency J. Walter Thompson Seoul
Executive Creative Director Gyooyong Oh
Creative Director Suhong Yu
Art Director Sungjun Go, Jihoon Kim
Copywriter Minjung Song, Seihee Kim
Photographer Jai Studio
Released April 2011

Credits & Description

Category: Savoury Foods
Advertiser: MAEIL DAIRY
Product/Service: ABSOLUTE GUNG
Agency: JWT ADVENTURE
Type Of Ad: Magazine
Date of First Appearance: Apr 1 2011
Entrant Company: JWT ADVENTURE, Seoul, KOREA
Executive Creative Director: Gyooyong Oh
Creative Director: Suhong Yu
Copywriter: Minjung Song/Seihee Kim
Art Director: Jihoon Kim/Sungjun Go
Photographer: Jai Studio

English Translation of Main Headlines
- Copy translation : H/L:Protect you as when you're in my womb
B/C:Immunity - boosting ingredients Absolute Gung

- Product Feature: It contains ingredient to strengthen Immunities.

- Idea: The safest place for baby is mother’s womb!
It expresses mother’s heart to keep her baby’s health.
It looks like a pregnant mother, but actually it’s a mother holding her baby.