|Industry||Business equipment & services|
|Media||Print, Magazine & Newspaper|
|Executive Creative Director||Josh Moore|
|Creative||Tony Haigh, Scott Henderson, Lisa Dupre|
Credits & Description
Falls in the home cost the NZ government millions of dollars every year. But nobody thinks it will happen to them.Y&R New Zealand took the insight that 'Falls can happen to anyone' to it's extremes to create a campaign that sets a whole new tone for government safety messages.