ACC 'Home Falls': 'VITAMINS' by Y&R Auckland for Acc

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ACC 'Home Falls': 'VITAMINS'

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Industry Business equipment & services
Media Print, Magazine & Newspaper
Market New Zealand
Agency Y&R Auckland
Executive Creative Director Josh Moore
Creative Tony Haigh, Scott Henderson, Lisa Dupre
Released April 2012

Credits & Description

Falls in the home cost the NZ government millions of dollars every year. But nobody thinks it will happen to them.


Y&R took the insight that 'Falls can happen to anyone' to it's extremes to create a campaign that sets a whole new tone for government safety messages.

Category: Health & safety
Client: Accident Compensation Corporation (ACC)
Agency: Y&R NZ
Country: New Zealand
Executive Creative Director: Josh Moore
Creative Director: Scott Henderson
Creative: Lisa Dupre
Creative: Tony Haigh
Creative: Scott Henderson
Head of Art: Musonda Katango
Planner: Jason Wells
Client Team Director: Vicky Upton
Client Team Director: George Langlands
Client Team Director: Megan Nagel
Senior Account Manager: Steph Patton