Accident Compensation Corporation (ACC) Print Cat Lovers by Y&R Wellington

Cat Lovers

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Industry Insurance
Media Print, Magazine & Newspaper
Market New Zealand
Agency Y&R Wellington
Executive Creative Director Josh Moore
Creative Director Scott Henderson
Creative Tony Haigh, Scott Henderson, Lisa Dupre
Released April 2012

Credits & Description

Advertising Agency: Y&R NZ, Wellington, New Zealand
Executive Creative Director: Josh Moore
Creative Director: Scott Henderson
Art Directors / Copywriters: Tony Haigh, Lisa Dupre, Scott Henderson
Typographers: Musonda Katango, Tim Oneil, Lisa Dupre
Head of Art: Musonda Katango
Planner: Jason Wells
Client Team Director: Vicky Upton
Client Team Director: George Langlands
Client Team Director: Megan Nagel
Account Leader: Steph Patton
Synopsis:
Falls in the home cost the NZ government millions of dollars every year. But nobody thinks it will happen to them.Y&R New Zealand took the insight that 'Falls can happen to anyone' to it's extremes to create a campaign that sets a whole new tone for government safety messages.
Slips, trips and falls around the home can happen to anyone. And they happen to over 2000 working age Kiwis every week. Make sure it's not you. Take a moment's extra care this weekend – and check out homesafety.co.nz