Actal Print INDIAN FOOD by Grey Singapore

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Industry Health & Pharmaceutical Products
Media Print, Magazine & Newspaper
Market Singapore
Agency Grey Singapore
Producer Bobby Koh
Photographer Jeremy Wong
Account Supervisor Jennifer Sim
Released September 2012

Credits & Description

Title: Feel Stuffed No More
Client: Actal Antacid – INVIDA (Hong Kong) Limited
Agency: Grey Group Singapore
Overview: The insight behind re-establishing Actal’s position as the solution for indigestion woes is Hong Kongers’ love for food. The series of print ads aim to demonstrate that Actal is the expert at eliminating post-meal stuffed sensations like gastric pains, heartburns and stomachaches. This is shown by stuffed toys overstuffing themselves with meals after meals (made of 'cotton' food) to their hearts’ content, without any worry.
Chief Creative Officer: Ali Shabaz
Associate Creative Directors: Joseph Cheong / Ang Sheng Jin
Art Directors: Boo Wei Yi / Shum Qi Hao / Ang Sheng Jin
Copy Writer: Joseph Cheong
Photographer: Jeremy Wong (Nemesis Pictures)
Retoucher: Evan Lim (Magic Cube)
Account Supervisor: Jennifer Sim
Advertiser's Supervisor: Gary Cheung
Producer: Bobby Koh
Date of first release: Late April 2012