JAPANESE FOOD by Grey Singapore for Actal

Adsarchive » Print ads » Actal » JAPANESE FOOD

JAPANESE FOOD

Pin to Collection
Add a note
Industry Health & Pharmaceutical Products
Media Print, Magazine & Newspaper
Market Singapore
Agency Grey Singapore
Art Director Boo Wei Yi, Shum Qi Hao, Jason Ang Sheng Jin
Copywriter Joseph Cheong
Producer Bobby Koh
Photographer Jeremy Wong
Account Supervisor Jennifer Sim
Released September 2012

Credits & Description

Category: Pharmaceutical & medical
Brand: Actal Antacid – INVIDA (Hong Kong) Limited
Agency: Grey Group Singapore
Country: Singapore
The insight behind re-establishing Actalâs position as the solution for indigestion woes is Hong Kongersâ love for food. The series of print ads from Grey Singapore aim to demonstrate that Actal is the expert at eliminating post-meal stuffed sensations like gastric pains, heartburns and stomachaches. This is shown by stuffed toys overstuffing themselves with meals after meals (made of 'cotton' food) to their heartsâ content, without any worry.
Category: Pharmaceutical & medical
Client: Actal Antacid – INVIDA (Hong Kong) Limited
Agency: Grey Group Singapore
Country: Singapore
Chief Creative Officer: Ali Shabaz
Copywriter: joseph cheong
Art Director: Ang Sheng Jin
Art Director: Boo Wei Yi
Art Director: Shum Qi Hao
Producer: Bobby Koh
Assoc Creative Director: joseph cheong
Assoc Creative Director: Ang Sheng Jin
Photographer: Jeremy Wong (Nemesis Pictures)
Retoucher: Evan Lim (Magic Cube)
Account Supervisor: Jennifer Sim
Advertiser's Supervisor: Gary Cheung