ACTIVIA 2 by Hs Ad for Activia

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ACTIVIA 2

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Industry Yogurt
Media Print, Magazine & Newspaper
Market South Korea
Agency Hs Ad
Creative Director Eei-Seop Shim
Art Director Dong Hyun Kim
Released October 2010

Credits & Description

Category: Sweet Foods & Snacks
Advertiser: DANONE
Product/Service: YOGURT
Agency: HS AD
Type Of Ad: Magazine
Date of First Appearance: Oct 18 2010
Entrant Company: HS AD, Seoul, KOREA
Chief Creative Officer: Hyun Jong Lee
Creative Director: Eei-Seop Shim
Copywriter: Dong-Hyun Kim
Art Director: Dong-Hyun Kim
Planner: Ihn-Hye Kim

English Translation of Main Headlines
For a gas-free tummy

We are trying to communicate the yogurt that makes intestine active in a young and exciting manner. Most of yogurts communicate themselves with the fact that they are simply good for bowel movement. But, we try to differentiate ourselves by ‘showing’ that this yogurt has outstanding functional efficacy to remove gas in the stomach very effectively (through making intestine active) based on the fact that bad bowl movement can cause a bloated belly due to gas in the stomach.
We express a sense of freedom that this yogurt can offer to women who feel uncomfortable due to gas in the stomach with a simple but very direct idea using ‘an animal shaped balloon’