Ad Council Print, Outdoor Praying by R/GA New York

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Industry Public awareness
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency R/GA New York
Associate Creative Director René Van Wonderen, Thomas Darlow, Lucia Orlandi
Photographer Mark Seliger
Released October 2016


Cannes Lions 2017
Print And Publishing Print & Publishing Craft: Photography Silver Lion Campaign
Outdoor Poster Craft: Photography Bronze Lion Campaign

Credits & Description

Media: Print
Brand: The Ad Council
Country: United States
Agency: R/Ga New York
Group Executive Creative Director: Eric Jannon
Group Executive Creative Director: Chris Northam
Associate Creative Director: Thomas Darlow
Associate Creative Director: Rene Van Wonderen
Associate Creative Director: Lucia Orlandi
Executive Production Director: Cindy Pound
Executive Producer: Jeff Skutnik
Production Company Producer: Lucas Dennison
Content Producer: William Morel
Photographer: Mark Seliger
Executive Producer: Mark Seliger
Group Director Strategy: Dylan Viner
Strategy Director: Dave Surgan
Strategist: Amy Mcewan
Advertising Manager: Heidi Arthur
Advertising Manager: Trace Danicich
Advertising Manager: Jenn Walters
Advertising Manager: Madeline Miller
Advertising Manager: Priscilla Natkins
Advertising Manager: Paula Veale
Advertising Manager: Ellyn Fisher
Advertising Manager: Shirley Yeung
Advertising Manager: Sheri Klein
Client: Heidi Arthur, Trace Danicich, Jenn Walters, Madeline Miller, Priscilla Natkins, Paula Veale, Ellyn Fisher, Shirley Yeung, Sheri Klein (The Ad Council)
Entry Summary:
In 2016, charged political conversations about bias and incidences of racial violence were dividing us as Americans. We were excluding groups of Americans based on identity labels, yet doing so though the lens of loving and protecting America. Our solution was to shift the attention from a divisive conversation to an inclusive conversation about patriotism, that loving America means loving all Americans. And showing our true diversity.To do this we exposed Americans to minority groups’ public displays of patriotism to normalize them.