ADDA Tunisie: Elton by J. Walter Thompson Tunis for Adda

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Industry Public awareness
Media Print, Magazine & Newspaper
Market Tunisia
Agency J. Walter Thompson Tunis
Executive Creative Director Ahmed El Zoghlami
Art Director Baccouche Mohamed-Salah, Zrelli Nabil
Copywriter Massaoud Sami
Photographer Souissi Douraid
Account Supervisor Mahjoub Ahmed
Illustrator Mejri Zied
Released April 2012

Credits & Description

Category: Public Awareness Messages
Advertiser: ADDA
Product/Service: SENSITIZING COMMUNICATION
Agency: JWT TUNIS
Chief Creative Officer: Naja Ramsey
Executive Creative Director: El Zoghlami Ahmed
Copywriter: Massaoud Sami/Baccouche Mohamed-Salah
Art Director: Baccouche Mohamed-Salah/Zrelli Nabil
Photographer: Souissi Douraid
Illustrator: Mejri Zied
Account Supervisor: Mahjoub Ahmed
Advertiser's Supervisor: Jebri Wadii
Account Manager: Gabroune Mohsen
Planner: Kaddour Hazem
Account Manager: Gabroune Mohsen
Planner: Kaddour Hazem
Other Credits: 3d : Pixel One Studios - Retoucher : Zrelli Nabil

English Translation of Main Headlines
Problem :
In Tunisia Cultural production, as Cinema, Music and video games, suffers of alternative markets which are competiting with authentic labels and by the way their development. This kind of competition is considered as a crime where each artist is a victim.

Solution :
We tried to show the danger to download illegally by showing three famous icons representing three famous cultural themes like cinema illustrated by « Martin Scorsese », Music by « Elton Jhon » and video games by « Mario Bros », in victim situation while they’re agressed.

The Print Ad titled ADDA Tunisie: Elton was done by J. Walter Thompson Tunis advertising agency for product: ADDA Tunisie (brand: Adda) in Tunisia. It was released in Apr 2012.